Smart Works x Bobbi Brown

Celebrating 12 years of #PrettyPowerful

For 12 years now, Bobbi Brown have supported Smart Works by donating 100% of sales proceeds from the #PrettyPowerful campaign.

Through the annual #PrettyPowerful campaign, Bobbi Brown Cosmetics is committed to promoting confidence in women through natural beauty. Each year, Bobbi Brown Cosmetics releases a limited-edition product with 100% of sales proceeds (less VAT) going to Smart Works.

Bobbi Brown Cosmetics PRO Artists also dedicate their time to support Smart Works clients with makeup lessons and events, while customers can also donate to Smart Works through their website.

#PrettyPowerful2025

Pretty Powerful Highlighting Powder

This year, in honour of International Women’s Day, Bobbi Brown Cosmetics brings you a limited-edition Highlighting Powder in shade Sunset Glow. A true Bobbi Brown icon that will add glow to your skin and leave you feeling Pretty Powerful!

Perfected by pearls, our #1 bestselling highlighter fuses the benefits of a gel and powder for luminous cheeks (and eyes).

This innovative, skin-loving powder glides over skin with a cushiony bounce, smoothing and brightening to deliver translucent radiance that is natural looking. Bobbi Brown Highlighting Powder, Sunset Glow

RRP: £42.50*100% of the RRP (less VAT) are donated to UK Charity Smart Works

“Since the start of Bobbi Brown Cosmetics, the brand has always been about educating, empowering, and supporting women to be their best selves by enhancing their natural beauty. When you look your best, you feel your best and can give your best back into the community and society. This is why we are delighted to support Smart Works who embody this energy in everything they do to help women reach their full potential”.

Kellie Billett, VP GM Bobbi Brown UK and Ireland

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Beauty that gives back

Support the #PrettyPowerful campaign

To achieve this, we want to increase participation from those with lived experience of unemployment and the Smart Works service, so that their perspective, knowledge and feedback directly inform our strategy and decision making.

Anna Hemmings, CEO Smart Works

"The whole Smart Works community is incredibly proud of our long-standing Pretty Powerful partnership with Bobbi Brown Cosmetics which has raised over £1,000,000 for Smart Works. As I take the reins at Smart Works, I am thrilled to be working closely with Bobbi Brown Cosmetics to create even more opportunities for women to unlock their potential, embrace greater confidence and feel empowered in every aspect of their lives."