Our Patrons and Ambassadors

We are enormously grateful to our patrons and ambassadors, who lend us their support, advice and profile to help raise awareness of Smart Works.

  • Betty Jackson CBE

    Betty has led a distinguished career as one of the UK’s top fashion designers, designing clothes for both women and men. Betty ran her own fashion business Betty Jackson Ltd for over 37 years, as well as launching the Autograph collection for Marks and Spencer in 2000 and Betty Jackson Black for Debenhams. In 2007, Betty’s achievement within British fashion was recognised with first a MBE in the Queen's Birthday Honours 1987 and later with a CBE for services to the fashion industry. Betty has also won numerous British and international design awards throughout career. She was awarded an RDI in 1988 by the Royal Society of Arts, and most recently, Betty received an Honorary Doctorate award in recognition of excellence and significant achievement in Fashion and Fashion Education from Norwich University and Arts, together with an Honorary Fellowship from the University of the Arts Bournemouth.

  • Emma Barnett

    Emma is an award-winning journalist and broadcaster. She presents the flagship three-hour morning programme on BBC 5Live, and is a regular presenter on BBC One, ITV and Radio 4. From the Prime Minister to Melinda Gates, Emma has made a name for her firm but fair interviewing style across politics, current affairs, religion, technology and culture. As the former Women’s Editor of The Telegraph, feminism and helping women help themselves are passions close to her heart. That’s why she signed up as a dressing volunteer for Smart Works nearly 10 years ago and continues to proudly dress women to this day.

  • Jane Shepherdson CBE

    Jane Shepherdson is a leading figure in fashion retail, having been CEO of Whistles and before that Brand Director at Topshop. Jane is also Creative Advisor to Oxfam and a patron of the Almeida Theatre in North London. Jane is involved in the promotion and support of young designers through the London College of Fashion’s Centre of Fashion Enterprise, and she helped to promote Fair Trade fashion to a wider audience as a Board member of Peopletree until 2013. Jane was awarded an MBE in 2006 for services to fashion retail. Jane is proud to be a regular dressing volunteer in North London and is passionate about Smart Works.

  • Jennifer Saunders

    Jennifer is an actress, comedian, writer, producer and generally much-loved media star, best known for creating and starring in shows such as the Absolutely Fabulous, Comic Strip, French and Saunders, Jam and Jerusalem and many others. Younger fans are familiar with Jennifer as the voice of the evil fairy godmother in Shrek.

Our Ambassadors

We are hugely grateful for the time, experience and expertise that our ambassadors bring to their roles.

  • Alexandra Burke

    Alexandra is a singer and actress, and a welcome new member of the Smart Works family. She has a fierce passion for empowering women and has already contributed so much to the charity, including hosting an event for the Smart Works Network and donating many wonderful pieces to our wardrobe.

    “Sometimes we need a helping hand to give us that boost of confidence. No matter what we’ve been through we can all shine bright again. I’m so proud to have been asked to become a Smart Works Ambassador. Their ability to continue to empower women and help them harness the confidence they need to succeed is so inspiring. I am truly looking forward to working with Smart Works and hope I’m able to encourage more women to support and use the incredible service provided.”

  • Caroline Graham

    Caroline Graham is Head of Legal External Engagement at Barclays and leads strategic global change programmes. Caroline is passionate about supporting women and is Co-Chair of Barclays ‘Win’ gender network. Caroline is also founder of the Barclays Win Assistants Forum and set up Barclays women’s network in India while there on a three year secondment. Caroline is also co-founder and head of online women’s platform WeAreTheCity India and is an Associate Board Member of Gender Networks.

    “I am truly inspired by the support that Smart Works offers women trying to get back into work. Providing a service that helps women look and feel fabulous so that they perform well in an interview situation is incredibly powerful and will have a life-changing impact on their futures. In my view there is no greater joy than seeing a woman regain her confidence and moving forward in her chosen career.”

  • Isabel Spearman OBE

    Isabel worked as PR Director for the British accessories brand Anya Hindmarch for 8 years before becoming Special Adviser to Samantha Cameron from 2010 to 2015 covering 2 General Elections. Isabel now runs her brand and image consultancy, Spearman Consulting. Having worked closely with Smart Works during her time at Downing Street, she is a passionate supporter of the charity.

    “I love the simplicity of what Smart Works does; helping women regain their confidence through their image. It is brilliantly effective and the women that walk into a dressing and mentoring session are completely different to the women that walk out”.

  • Lulu Guinness

    Lulu is a welcome new member of the Smart Works family. She has a passion for lifting women up and helping them identify their talents, and has already contributed so much to the charity. 2019 was a particularly big year for Smart Works and Lulu as she was the chosen designer to collaborate with Bobbi Brown Cosmetics on its annual, limited edition Pretty Powerful product. The 2019 Pretty Powerful collection was a huge success, selling out and raising £80,000 for Smart Works.

    “I am so thrilled to be asked to be an ambassador for Smart Works. Women supporting women has always been very important to me. And now I find I have 30 years of experience of the ups and downs of having a fashion brand, children and mental health issues whilst keeping a sense of humour and lipstick high on my priority list. I am also the greatest fan of Juliet Hughes-Hallett!” 

  • Paula Nickolds

    Paula Nickolds is leading figure in British retail, most recently as the Managing Director of John Lewis & Partners, the culmination of a 25 year career with the John Lewis Partnership. She is passionate about fashion and retail and about supporting women and girls to ‘dream big‘ and to realise their full potential. She was previously a trustee of the GDST and of the John Lewis Foundation.

    “I am delighted to become an ambassador for Smart Works. The work they do is so important, especially at the current time. Having seen first-hand the impact they can have on the self-confidence of the women they support, it is a great privilege to play a part in this very special story.”

  • Samantha Cameron

    Samantha is the Founder and Creative Director of Cefinn, a contemporary womanswear brand that launched its first collection in February 2017. Before that Samantha served as Creative Director at British accessories brand Smythson, from 1997 until May 2010, winning a British Glamour Magazine Award for Best Accessory Designer in 2009. Samantha previously volunteered as an interview coach at Smart Works and is a passionate supporter of the charity's mission.

    “I am delighted to become an Ambassador of a charity I know so well and I hope I can raise awareness of the brilliant work they do.”

"I love the simplicity of what Smart Works does; helping women regain their confidence through their image.  It is brilliantly effective and the women that walk into a dressing and mentoring session are completely different to the women that walk out."