About Us

Smart Works Greater Manchester opened in June 2015.  Since then, we have supported over 1800 women, from every borough of Greater Manchester, helping them with the clothes and the confidence they need for job success.

“The lady that helped me dress was very supportive with a great eye for the detail.  Just having someone to listen and talk to about frustrations whilst looking for work helped immensely.  I left feeling more positive and confident about the future.”


In 2019, we had another busy year.  We supported 438 women.  The women we support come to see us for an interview-appropriate outfit to wear to their job interview.  We give our clients a complete outfit of clothes and accessories (theirs to keep) and we provide one-to-one preparation training so they feel more confident and start believing in their own ability to succeed.

All of our Smart Works service delivery is provided by our team of over 40 highly skilled, fully trained volunteers and all our stock is donated through other working women or comes direct from our retail partners such as Hobbs, Next, Whistles, Evans, Marks & Spencer and John Lewis & Partners.

The two hours our clients spend with us can be transformative. We are incredibly proud to report that of the clients we are able to contact throughout the year 89% have gone on to succeed at their job interview!

Smart Works Greater Manchester were delighted to win: ‘Best Not-for-Profit’ at the Stockport Business Awards 2019, ‘Small Charity Big Impact’ and ‘Trustee of the Year’ at the North West Charity Awards 2017.

Introducing the team behind Smart Works Greater Manchester

We are grateful to our trustees and staff for their hard work on behalf of Smart Works Greater Manchester.

  •  Jan Iceton is Chair of Smart Works Greater Manchester: “I’m passionate about supporting women in the workplace and the Smart Works proposition is both fabulously simple and uniquely empowering; the position of Chair embodies everything that I personally believe in. It is a privilege to lead the Smart Works Greater Manchester team of Trustees, Staff and Volunteers in helping more women every year to secure employment, strengthening our relationships with current referral partners as well as the newly emerging Greater Manchester Combined Authority (GMCA) organisations, and building the Smart Works charity working with sponsors and corporate partners across our large and generous Greater Manchester community.”


    Alison Lever is a chartered accountant and our Treasurer. She joined Smart Works in 2018 as a Trustee after becoming involved through fundraising events supported by PricewaterhouseCoopers.

    Alison was a partner at PwC for over 20 years working with a broad range of clients with additional roles including recruitment and staff development for the local and northern team. “I love spending time in the Smart Works office seeing the transformation in confidence and self belief of our clients during a 2 hour styling and coaching appointment with our wonderful volunteers and staff.”

  • Sam Reed is a trustee at Smart Works Manchester and has worked as Senior Manager at PwC (PricewaterhouseCoopers LLP) for 4 years within their Financial Services Risk and Regulatory practice, culminating of over 10 years experience working with Financial Services. Sam combines her strategic leadership and risk management experience with a solid understanding of governance, culture, interpreting and operating under regulation. Sam is passionate about making a difference to society and in particular supporting women to achieve their goals and full potential.

  •  Sarah Martin is a trustee at Smart Works Manchester, Sarah’s background stems from Business development and relationship management predominantly in the Technology Sector.  Most recently she has taken the lead in Manchester’s newest Technology Innovation Centre Mi-IDEA.  Sarah now drives Innovation programmes across Europe for one of the worlds largest tecunology companies.  First involved in Smart Works as a volunteer providing interview coaching Sarah now joins us as a trustee to offer her core competencies in Business operations and Strategy.


    Jane Nugent is a trustee of Smart Works Greater Manchester, having initially joined as a volunteer interview coach in 2017.

    Jane is strategic and commercial marketing director with more than 20 years of expertise gained in market leading B2B and B2C businesses across a wide range of sectors. As well as working with household names and large privately-owned businesses, Jane has also led marketing, brand development and business innovation projects across the not-for-profit, health and social care sectors.

    As a trustee, she aims to use business skills and senior team experience to help ensure Smart Works can support even more women in the region.

  • Sue Weighell a trustee at Smart Works Manchester, is a Chartered Accountant and freelance finance professional who works with organisations on their financial strategy and business development.  The work undertaken ranges from producing a business plan and budget to monitoring that plan with regular management information.  Work also includes selection and implementation of accounting software, improvements to processes and educating staff to produce accurate and timely management information.  Sue also uses information from the financial reports to recommend improvements to the business that impact on profitability and often works with clients on a regular basis in an FD type role. Sue works with a wide range of businesses and not-for-profit organisations.

  • Dr Sheena Bedi joined as a trustee in July 2019. Sheena started her career as a GP in the North of England. She went on to co-found and lead a healthcare company, which is now a successful provider of community health services. Sheena is also involved in leading transformation within Health and Care, as part of Public Service Reform in Greater Manchester.



  • Kay Barratt is a trustee at Smart Works Greater Manchester and works as Senior Creative Director and Joint Partner at Cheetham Bell advertising, part of the WPP group. Throughout over 30 years in advertising across different London agencies, Kay has worked on many clients accounts, building brands making them profitable, relevant and famous. “ I was delighted to be asked to be a trustee of SWGM, I believe that we all need help and mentoring at some point in our lives and SW gives women confidence to flourish, realise their full potential and in turn change their lives. It is a real case of women helping and supporting other women when they need it most. It is a privilege to be involved”.


  • Victoria Cronquist – Business Manager for Smart Works, delivering the Smart Works mission across Manchester. Managing our Core Service, working closely with clients and referrals partners, outreach across Manchester, volunteers, stock, fundraising and maintaining key partnerships.

  • Corina Herhenteris – Office Coordinator for Smart Works Greater Manchester, ensuring our service is delivered seamlessly since May 2019. Corina welcomes our clients, looks after our volunteers day-to-day and supports the referral process. Our Communications lead, Corina manages our social media content.

  • Harley Crolla – Project Assistant at Smart Works Greater Manchester, Harley runs our Young Women’s Project, focusing on getting more young women into the Smart Works service ahead of their interviews, working closely with referral agencies across Greater Manchester.