The 2021 #PrettyPowerful Collection is here.

Every year our valued partner Bobbi Brown collaborates with the best creative talent to design a stunning make-up pouch full of beauty essentials that raises vital funds for Smart Works.

This year the team has partnered with Needle & Thread to create a breath taking make-up pouch with product favourites including the Long-Wear Cream Shadow Stick in Golden Pink, Pot Rouge in Powder Pink, Mini Smokey Eye Mascara, Mini Soothing Cleansing Oil and Mini Vitamin Enriched Face Base.

Each Pretty Powerful Collection makeup pouch costs £52 and  for every one sold the full RRP (less VAT) will be donated to Smart Works. You can purchase yours here.

Kate Stephens, Smart Works CEO said, “The Smart Works community has always been hugely creative and passionate, no better represented than by our partner Bobbi Brown. This is why we’re so excited about the newest collaboration with Needle & Thread. The last year has presented challenges for many and as a result we know there will be more women than ever before who need our help. The funds raised through this partnership will be vital in ensuring we can continue to reach those most in need of our service.”

This collection is part of the wider Pretty Powerful campaign. Originally launched in March 2013, the campaign was targeted at promoting confidence in women through natural beauty. Having evolved into a philanthropic partnership, the campaign to date has raised over £550,000 for Smart Works, helping unemployed women get the job and transform their lives.

To find out more about the ways Bobbi Brown has supported Smart Works through the Pretty Powerful campaign click here.