Samantha Cameron joins Smart Works as an Ambassador

We’re delighted to announce that Samantha Cameron has recently joined Smart Works as an Ambassador. ┬áSamantha is closely linked to the charity having previously volunteered as a coach, supporting unemployed women prepare for their interviews.

On her appointment Samantha said:

“I am delighted to become an Ambassador of a charity I know so well and I hope I can raise awareness for the brilliant work they do.”

In February 2016 Samantha launched her own contemporary womenswear fashion brand called Cefinn, the name is a loose acronym of her four children’s names. ┬áCefinn is the uniform for busy women who want comfortable, appropriate clothing but also love fashion and want something with a glamorous edge.

Samantha’s enthusiasm for our mission and her role as a champion of British fashion makes her the perfect fit for an Ambassador role at Smart Works, the charity using fashion as a force for good.