Bobbi Brown and Smart Works

Smart Works and Bobbi Brown have been working together to empower women since 2013 through the Pretty Powerful campaign. 

At Smart Works, we are proud to partner with Bobbi Brown, who so closely share our values and beliefs that when a woman looks and feels her best, she can go on to achieve anything she chooses, including succeed at job interview.

This year our partnership hit a very special milestone; since 2013, Bobbi Brown has raised over half a million pounds for Smart Works through the Pretty Powerful campaign and donations on Their longstanding support has helped to further grow our community, ensuring that our service continues to reach more women across the UK.

“Every woman knows the confidence that looking and feeling fabulous brings, and the fact this could be translated into getting women to succeed at their interview is magical.

Bobbi Brown’s mission to empower women and help them be their most confident sits at the heart of what we do at Smart Works. The support Bobbi Brown give Smart Works through their donations has allowed us to share the Smart Works magic with other cities and support more women across the UK.”

Juliet Hughes-Hallett, Chair of Smart Works

The Pretty Powerful Collection 2021

Each year on International Women’s Day, Bobbi Brown launches the Pretty Powerful product, where 100% of proceeds (less VAT) are donated to Smart Works.  

For 2021, Bobbi Brown Cosmetics has partnered with iconic British womenswear brand, Needle & Thread. Known for their ultra-feminine and contemporary designs, with an emphasis on hand embellishments and fine detailing, Needle & Thread have fast become the go-to brand for every woman and every event.

Bobbi Brown Cosmetics and Needle & Thread have collaborated to create a limited edition, intricately embroidered makeup pouch, housing our best-selling Long-Wear Cream Shadow Stick in Golden Pink, Pot Rouge in Powder Pink, Mini Smokey Eye Mascara, Mini Soothing Cleansing Oil and Mini Vitamin Enriched Face Base – the perfect, confidence boosting set. You can buy yours here. 

In previous years Bobbi Brown’s Pretty Powerful campaign has partnered with many different designers, including an exciting collaboration with British Designer Lulu Guinness. Watch the video below to find out more.


Bobbi Brown also supports our clients and our community by: 

  • Providing incredible Artists in Residence for our centres across the UK, who each month gift the day’s clients with makeup lessons and tips for their upcoming interview. 
  • Supporting us at major events which fundraise for Smart Works, such as The Big Smart Works X Stella Fashion Sale and The Smart Works Fashion Club. 
  • Running exciting makeup sessions in their PRO Studio for The Smart Works Network. 
  • Organising clothing drives and fashion sales for their head office team. 

Since the outbreak of COVID-19, Bobbi Brown has continued to provide much needed support for our clients. By organising virtual makeup consultations, hosting online events for the Smart Works Network and offering product donations for our client care packages, the team at Bobbi Brown has continued to go above and beyond to support our work.

Read more about our partnership with Bobbi Brown here.