Bobbi Brown and Smart Works

Smart Works and Bobbi Brown have been working together to empower women since 2013 through the Pretty Powerful campaign. 

At Smart Works, we are proud to partner with Bobbi Brown, who so closely share our values and beliefs that when a woman looks and feels her best, she can go on to achieve anything she chooses, including succeed at job interview.

This year our partnership hit a very special milestone; since 2013, Bobbi Brown has raised half a million pounds for Smart Works through the Pretty Powerful campaign and donations on Their longstanding support has helped to further grow our community, ensuring that our service continues to reach more women across the UK.

“Every woman knows the confidence that looking and feeling fabulous brings, and the fact this could be translated into getting women to succeed at their interview is magical.

Bobbi Brown’s mission to empower women and help them be their most confident sits at the heart of what we do at Smart Works. The support Bobbi Brown give Smart Works through their donations has allowed us to share the Smart Works magic with other cities and support more women across the UK.”

Juliet Hughes-Hallett, Chair of Smart Works

The Pretty Powerful Collection 2020 

Each year on International Women’s Day, Bobbi Brown launches the Pretty Powerful product, where 100% of proceeds (less VAT) are donated to Smart Works.  

Bobbi Brown Cosmetics and Elizabeth Scarlett have worked together to create a limited edition Makeup Pouch, housing Bobbi Brown’s best-selling Smokey Eye Mascara, Vitamin Enriched Face Base and Pot Rouge for Lips & Cheeks in Powder Pink. The design features one of Elizabeth’s intricate embroidered designs on a Rosewater Pink velvet.

For each Bobbi Brown x Elizabeth Scarlett makeup bag sold in the United Kingdom, the full RRP (less VAT) will be donated to Smart Works. You can purchase the collection here. 

In previous years Bobbi Brown’s Pretty Powerful campaign has partnered with many different designers, including an exciting collaboration with British Designer Lulu Guinness. Watch the video below to find out more.


Bobbi Brown also supports our clients and our community by: 

  • Providing incredible Artists in Residence for our centres across the UK, who each month gift the day’s clients with makeup lessons and tips for their upcoming interview. 
  • Supporting us at major events which fundraise for Smart Works, such as The Big Smart Works X Stella Fashion Sale and The Smart Works Fashion Club. 
  • Running exciting makeup sessions in their PRO Studio for The Smart Works Network. 
  • Organising clothing drives and fashion sales for their head office team. 

Since the outbreak of COVID-19, Bobbi Brown has continued to provide much needed support for our clients. By organising virtual makeup consultations, hosting online events for the Smart Works Network and offering product donations for our client care packages, the team at Bobbi Brown has continued to go above and beyond to support our work.

Read more about our partnership with Bobbi Brown here.