Here’s to doubling the number of women Smart Works supports by 2025.
We are excited to announce our new Three-Year Plan starting from 1 April 2022 until 31 March 2025 with reflections from our CEO, Kate Stephens, and Chair, Julietta Dexter:

The Three-Year Plan for Smart Works sets out the collective vision and strategy for the charity and is the result of many conversations and reflections across the Smart Works community in 2021.

Our strategy for the next three years will be evolutionary in approach but deliver a step change in what we are able to do as a charity. We will build on what we know works: remaining focused on the volunteer-powered dressing and coaching services that has a tangible impact on the lives of our clients.

We will operate through a hub-model of regional boards, with defined areas of operation, deeply rooted in their local communities, who are responsible for the delivery of their service.

We will be driven by the data to ensure that each centre is in the right place to help women. Each centre will be a vibrant and aspirational hub, where the needs of our clients are at the centre of everything we do. Every woman will be offered the same high quality and high impact dressing and coaching service, and leave feeling confident in her own abilities, and equipped with the best possible chance of job success.

Our success rate will continue to be exceptionally high, and we will aim for at least two thirds (66%) of all our clients succeeding at their job interview within a month of their visit.

To allow each centre to flourish both individually and collectively, the Smart Works model and ways of working will be codified and digitised, with significant investment made in operational infrastructure to enable each centre to focus on helping more women.

We will invest in the Smart Works brand, creating a national brand to raise the profile so that there is more awareness amongst women who need our help.

Taken together, we believe these steps will mean that by 2025, Smart Works will be helping over 10,000 women a year from at least ten flourishing centres across the UK. Above all, it remains our ultimate ambition that any women in need of our support should be able to find her way to a Smart Works centre.

Together, we can make this vision happen.

To read the full plan click here.