Samantha Cameron joins Smart Works as an Ambassador

We’re delighted to announce that Samantha Cameron has recently joined Smart Works as an Ambassador.  Samantha is closely linked to the charity having previously volunteered as a coach, supporting unemployed women prepare for their interviews.

On her appointment Samantha said:

“I am delighted to become an Ambassador of a charity I know so well and I hope I can raise awareness for the brilliant work they do.”

In February 2016 Samantha launched her own contemporary womenswear fashion brand called Cefinn, the name is a loose acronym of her four children’s names.  Cefinn is the uniform for busy women who want comfortable, appropriate clothing but also love fashion and want something with a glamorous edge.

Samantha’s enthusiasm for our mission and her role as a champion of British fashion makes her the perfect fit for an Ambassador role at Smart Works, the charity using fashion as a force for good.