About Us

Smart Works Birmingham opened in August 2016 to support unemployed women in the region through the Smart Works dressing and interview coaching service.

“Bringing the Smart Works service to Birmingham will provide a valuable and unique service for women in our city.  There are many support services available, but nowhere can they get the focused two hour service to provide them with the right outfit for their job interview, combined with coaching to give them the confidence to succeed.  I was so pleased to find the Smart Works service to plug this gap and am looking forward to bringing it to life in our area.”

Founding Chair of Smart Works Birmingham and Chief Executive of Northfield Community Partnership

We give our clients a complete outfit of clothes and accessories (theirs to keep) and we provide one-to-one preparation training so they feel more confident and start believing in their own ability to succeed.

The two hours our clients spend with us can be transformative.

All of our Smart Works service delivery is provided by a team of highly skilled, fully trained volunteers and all our stock is donated through other working women or comes direct from our retail partners such as Hobbs, Whistles and Evans.

Introducing the team behind Smart Works Birmingham

We are grateful to our trustees and staff for their time and dedication on behalf of Smart Works Birmingham.

  • Maxine Shanahan is Chair of Smart Works Birmingham.  Maxine has thirty years’ experience in Further Education supporting older adults in to employment through a range of activities and courses.  Maxine taught administration and information technology, she then went on to oversee contract and compliance for externally funded programs such as the apprentice programs.

  • Lynne Norledge – info coming soon

  • Sherron Beckles – info coming soon

  • Lucy Jeynes – info coming soon

  • Helen Whatmore – info coming soon

  • Ruth Paulin – info coming soon

  • Joanne Penn-Crossland is the Manager of Smart Works Birmingham, looking after client appointments, volunteers, stock and some of our key partnerships.